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Design is not just about beauty,

It's more about influence

Convey the idea of innovation and change, suitable for customers who want to break through.

Brand Strategy

Market research, competitive analysis, brand core value refinement

From market insights to mental occupancy

Brand formulation differentiated positioning

Through the analysis of competing products such as Heytea and Naixue, the concept of "oriental health tea" is extracted, a brand story is created around herbal health, and the core positioning of "daily light health care for young urban women" is clarified.

Brand upgrade

Sort out the brand proposition of "humanizing complex technology" for AI technology companies, reshape the brand value system, and guide subsequent visual and communication strategies.

Time-honored brand revival planning

Help traditional food brands tap historical and cultural assets, and redefine brand roles in combination with modern consumption scenarios (such as national tide style).

Visual Identity

Logo/standard color/font/auxiliary graphic design

Crown your brand with vision

Dynamic logo design

Design a flowing line logo for the fitness platform, with a vibrant orange gradient.

High-end B&B VI system

Customize a full set of visual specifications from business cards to room supplies.

Brand IP image development

Design the technology monster IP and derivative applications of the children's paradise.

Brand Experience

Extend brand strategy and visual systems to user-perceivable physical/digital touchpoints.

The complete visual gene from the logo to the scene

Packaging design

Create an environmentally friendly packaging structure of "replaceable inner core + recycled material shell" for organic skin care brands, and the embossed texture of the bottle body echoes the natural theme and strengthens the pure brand perception.

Spatial visual guidance

Designed a minimalist guided system for the museum, using metal etched signage combined with dynamic projection to balance artistic sense and functionality.

Digital interface design

Develop a coffee brand mini program, integrate VI colors and illustration styles into the ordering interface, and present membership system points in coffee bean growth animations to improve the consistency of user experience.

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Room 2688, Building 2, World Trade Business Building A, Jianguo Road, Chaoyang District, Beijing

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+86 10698888

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